Acevox Reimagines Victor Valley College’s Identity to Support Growth, Strengthen Community Ties, and Appeal to Future Generations.
Client
- Victor Valley College
Victor Valley College
Services Provided
- Brand Strategy & Positioning
Brand Strategy & Positioning
- Creative Services
Creative Services
- Value Proposition Mapping
Value Proposition Mapping
- Market Positioning Research
Market Positioning Research
The GOAL
Revitalize Victor Valley College’s brand identity to better reflect its evolving vision and strategic priorities. The goal was to create a modern, compelling brand that supports enrollment growth, strengthens community recognition, and positions VVC as a leading institution in the region while staying true to its mission and legacy.
The CHALLENGE
Modernizing the brand without losing the spirit of VVC’s history required a thoughtful and inclusive approach. The new identity needed to connect with a wide range of audiences, from first-generation students to alumni and local stakeholders, ensuring consistency, clarity, and emotional resonance across every touchpoint.
LOREM IPSUM DOLO
Building the foundation
We began by evaluating VVC's existing identity and engaging the campus and community to reveal underlying brand perceptions. These insights revealed a strong desire for a more modern, inclusive look that still honored their roots.
BRAND POSITIONING STATEMENT
Victor Valley College provides accessible, high-quality education grounded in equity, innovation, and academic excellence.
Through inclusive programs and a shared commitment to student achievement, VVC empowers intellectual growth, career readiness, and community engagement.
The Solution
A Bold New Identity for Victor Valley College
The new identity positioned Victor Valley College for the future with a cohesive, modern system that instills pride, elevates its appeal to prospective students, and reinforces its reputation as a leader in education and innovation.
Final deliverables included a refreshed logo mark, comprehensive brand guidelines, defined voice and tone standards, and practical resources to ensure consistency and adaptability across for years to come.
Final deliverables included a refreshed logo mark, comprehensive brand guidelines, defined voice and tone standards, and practical resources to ensure consistency and adaptability across for years to come.
