Orientation Content Strategy
Orientation is more than a checklist, it’s a student’s first real experience with your institution. We help shape that experience through strategy, media, and a platform built for impact.
what we do
Orientation Content Audit
We review your current orientation content and provide clear, actionable recommendations to improve clarity, structure, and student engagement.
Content Strategy & Segmentation
Content is organized by pathway, persona, or program to deliver a more personalized, relevant experience for every student.
Content Development & Production
We create new or updated content—including video, copy, and flow—that aligns with your goals and connects with your students.
Translation Services
We translate orientation content with accuracy and cultural sensitivity so it’s accessible and inclusive across student populations.
Onboarding Nurture Campaigns
We build email and text campaigns that guide students through orientation steps and encourage follow-through at key milestones.
Axis Orientation Software
Our fully customizable platform makes orientation easier to manage, host, track, and tailor content all in one place.
Our 'tried-and-true' approach
We take pride in our simple, yet effective approach to creating innovative strategic solutions that are uniquely tailored to meet your goals.
Discovery
Orientation goals, existing content, and student touchpoints are evaluated to identify content gaps, audience needs, and platform capabilities.
Strategy
Content is organized by audience, format, and priority to ensure messaging is clear, relevant, and tailored to different student pathways.
Production
Orientation materials are created or refreshed, including video, copy, and content structure with an emphasis on clarity and engagement.
Optimization
We review performance, gather feedback, and adjust strategy to improve content flow, increase completion rates, and support student success.
Let us simplify your orientation content strategy
Student-centered orientation experiences drive enrollment, reduce withdrawal rates, and create a smoother transition into college life.
17%
higher retention rates are seen at colleges that invest in high-quality orientation.
44%
of students reported that orientation helped them feel more comfortable accessing student resources.
50%
increse in enrollment reported by institutions offering online orientation.
Want to take your orientation content to the next level?
We’ll help build a better student experience from the first impression.
With a focus on streamlining onboarding and improving communication, Axis helps students access the resources they need to succeed.
let's connectlet's connectLet Acevox build a journey that’s clear, connected, and student-focused.
With a focus on streamlining onboarding and improving communication, Axis helps students access the resources they need to succeed.
let's connectlet's connect
