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Acevox creates a modern brand for Axis, a SaaS software that revolutionizes student orientation with intuitive, responsive, and customizable solutions.
Client
- Axis by Acevox
Axis by Acevox
Services Provided
- Brand Strategy & Positioning
Brand Strategy & Positioning
- Creative Services
Creative Services
- Value Proposition Mapping
Value Proposition Mapping
- Market Positioning Research
Market Positioning Research
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The Challenge
Axis was created to solve a common challenge in higher ed: outdated, confusing orientation systems. The brand needed to engage students with intuitive, mobile-friendly tools while meeting administrators’ needs for reliability and customization, all while standing out in a crowded edtech market.
The Vision
Create a brand that resonates with both students, who prioritize ease and accessibility, and administrators, who need customizable tools. The challenge: balancing functional appeal to one audience while effectively serving the other.
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The Process
Uncovering insights
We began with research to identify gaps, user needs, and industry benchmarks, shaping a strategic position for Axis. Guided by the Golden Circle framework, we defined a purpose-driven brand that resonates with institutions and students alike, resulting in a versatile, user-centered identity.
BRAND POSITIONING STATEMENT
Axis is the premier orientation software that enhances student retention by ensuring every student starts strong and stays connected.
With a focus on streamlining onboarding and improving communication, Axis helps students access the resources they need to succeed.
The Solution
Creating consistency at every touchpoint.
The branding mockups showcase Axis’ new identity seamlessly integrated across a variety of applications, highlighting its versatility and impact. From digital platforms like landing pages and email templates to printed materials and social media campaigns, each element reflects the vibrant, modern aesthetic of the Axis brand.
The cohesive design system ensures a consistent and professional look, reinforcing the brand’s commitment to innovation and accessibility. These mockups demonstrate how the refreshed branding elevates Axis’ presence, creating an engaging and user-friendly experience for students, administrators, and stakeholders alike.
The cohesive design system ensures a consistent and professional look, reinforcing the brand’s commitment to innovation and accessibility. These mockups demonstrate how the refreshed branding elevates Axis’ presence, creating an engaging and user-friendly experience for students, administrators, and stakeholders alike.
