Los Angeles City College partnered with Acevox to launch “You Matter Here,” a bold campaign to boost visibility and highlight its commitment to student support.
Client
- LACC
LACC
Services Provided
- Outdoor Advertising (OOH)
Outdoor Advertising (OOH)
- Design Services
Design Services
- Copywriting Creation
Copywriting Creation
- Higher Ed Consulting
Higher Ed Consulting
The Goal
To increase course enrollment while strengthening LACC’s brand identity as a welcoming, student-centered institution. The campaign sought to inspire action while delivering a message of inclusion, pride, and support for all learners.
The Challenge
In a competitive education landscape where students are flooded with options, LACC needed a message that would go beyond traditional offers. The college wanted to affirm to current and prospective students that their success matters and that they belong at LACC.
The strategy
Amplifying A Message of Inclusion, Belonging, and Opportunity.
The "You Matter Here" campaign combined digital, email, and out-of-home media to reach students across every touchpoint. Display ads featuring real LACC students led users to a dedicated landing page, while targeted email outreach reinforced the message with clear calls to action. Large-scale billboards and transit signage brought the campaign into the heart of the city.
Together, these coordinated efforts delivered high visibility, consistent messaging, and a powerful reminder that every student belongs at LACC.
Together, these coordinated efforts delivered high visibility, consistent messaging, and a powerful reminder that every student belongs at LACC.
The OUTcome
Changing Perception, Empowering Students, and Driving Results.
The campaign delivered standout results, elevating LACC’s visibility and driving measurable impact across student engagement and enrollment. With emotionally resonant messaging deployed across digital, email, and out-of-home channels, the campaign led to a 7.8% increase in enrollment, over 17,000 landing page visits, and a 3.9% email click-through rate.
Beyond the numbers, it shifted perception, positioning LACC not just as a college, but as a place where students are seen, supported, and empowered to succeed.
Beyond the numbers, it shifted perception, positioning LACC not just as a college, but as a place where students are seen, supported, and empowered to succeed.
