How Acevox helped Los Angeles Trade-Tech College Spotlight Hands-On Career Paths to Drive Enrollment in Their Career and Technical Education Programs.
Client
- LATTC
LATTC
Services Provided
- Campaign Strategy
Campaign Strategy
- Outdoor Advertising (OOH)
Outdoor Advertising (OOH)
- Digital Marketing
Digital Marketing
- Email Marketing
Email Marketing
The Goal
Los Angeles Trade Technical College (LATTC) aimed to increase awareness and enrollment in its Career and Technical Education (CTE) programs, including cosmetology, welding, mechanics, nursing, and more. The objective was to reach prospective students with messaging that made these career paths feel accessible, valuable, and empowering.
The Challenge
Despite offering in-demand, career-focused programs, LATTC faced challenges in standing out within Los Angeles' competitive education landscape. Many prospective students were unaware of the hands-on training and career-prep resources available and didn’t recognize these pathways as viable routes to financial independence and opportunity.
The Approach
Inspire Enrollment Through Skilled Career Pathways
Acevox developed a unified campaign centered on the idea that skilled trades lead to real, sustainable careers. The strategy combined bold creative with multi-channel delivery, including out-of-home advertising like transit wraps, interior bus boards, and digital signage placed throughout Los Angeles. Digital efforts, including paid media ads, segmented email campaigns, and program-specific landing pages.
The “Skills That Pay the Bills" concept emphasized the financial and career potential of LATTC’s hands-on programs, connecting with high school students, career changers, and working adults ready to build their futures.
The “Skills That Pay the Bills" concept emphasized the financial and career potential of LATTC’s hands-on programs, connecting with high school students, career changers, and working adults ready to build their futures.
The Outcome
Proving the Power of Possibility
The campaign significantly increased visibility for LATTC’s CTE programs, helping students see the value of hands-on careers that lead to real opportunities. This clear, targeted approach not only generated strong engagement across all platforms, it also contributed to an astounding 36% increase in CTE Enrollmen demonstrating the power of aligned messaging strategic delivery.
