Los Angeles Pierce College Partnered with Acevox to Reimagine Their Enrollment Outreach From the Ground Up.
Client
- LAPC
LAPC
Services Provided
- Multilingual Campaign Strategy
Multilingual Campaign Strategy
- Traditional Marketing
Traditional Marketing
- Print Collageral & Coordination
Print Collageral & Coordination
- Creative Services
Creative Services
The Goal
LAPC needed a fresh approach to their general enrollment campaign, one that would not only boost visibility for their academic and CTE programs, but also offer clear, accessible guidance to prospective students from diverse backgrounds.
The Challenge
With a student population spanning multiple languages and cultures, LAPC needed a campaign that could connect authentically across its community. The creative had to feel inclusive and informative while effectively reaching students across digital platforms and physical campus spaces.
The Approach
Connecting Through Language and Insights
Acevox developed a multilingual, multi-channel campaign that paired culturally attuned messaging with strategic targeting. The initiative included multilingual digital ads, segmented landing pages, and a robust series of brochures that spoke directly to LAPC’s audiences.
Through audience segmentation and competitive analysis, we developed a data-driven campaign that maximized visibility and impact for both online and on campus.
Through audience segmentation and competitive analysis, we developed a data-driven campaign that maximized visibility and impact for both online and on campus.
The Outcome
Proving the Power of Multilingual Outreach
The campaign successfully expanded LAPC’s reach and reinforced its commitment to accessibility and inclusion. Multilingual materials, distributed through print, digital, and out-of-home channels, resulted in over 4 million impressions, a 15% increase in CTE program inquiries, and an incredible 11% increase in annual student enrollment.
These efforts not only increased program visibility and enrollment, but positioned LAPC as a welcoming, student-centered institution for learners of all backgrounds.
These efforts not only increased program visibility and enrollment, but positioned LAPC as a welcoming, student-centered institution for learners of all backgrounds.
