Acevox implemented a data-driven, integrated media approach, ensuring PCC’s Impact Campaign reached and engaged the right donor audiences at scale.
Client
- Pasadena City College Foundation
Pasadena City College Foundation
Services Provided
- Campaign Strategy & Donor Targeting
Campaign Strategy & Donor Targeting
- Outdoor Advertising (OOH)
Outdoor Advertising (OOH)
- Digital Marketing
Digital Marketing
- Print Advertising
Print Advertising
The Goal
Pasadena City College Foundation set out to launch a high-impact fundraising campaign aimed at exceeding donation targets, reactivating alumni donors, and expanding the base of long-term supporters.
The Challenge
The PCC Foundation needed a campaign that could connect with donors at scale while conveying authentic stories of student success, faculty impact, and community transformation. It had to feel personal yet perform like a major-market campaign.
The Approach
Acevox deployed a multi-channel digital strategy blending hyper-targeted ads, geofencing, and real-time performance tracking.
Acevox deployed a multi-channel digital strategy blending hyper-targeted ads, geofencing, and real-time performance tracking. Ads ran across Google Display, Meta, and LinkedIn, paired with direct email sponsorships.
Every touchpoint was optimized through A/B testing and adjusted weekly to maximize return. The campaign ultimately achieved a 7.5x return on ad spend, increased email engagement by 42%, and drove a 35% rise in alumni giving.
Every touchpoint was optimized through A/B testing and adjusted weekly to maximize return. The campaign ultimately achieved a 7.5x return on ad spend, increased email engagement by 42%, and drove a 35% rise in alumni giving.
The Outcome
Fueling futures through the impact of giving
The PCC Impact Campaign raised over $16 million to strengthen Pasadena City College’s core pillars; scholarships, arts, athletics, career education, and student services. This transformative investment upgraded labs and facilities, enhanced student support, expanded artistic and athletic opportunities, and delivered over $5.6 million in scholarships. As a result, PCC is better equipped to serve its students, empower faculty, and uplift the regional community through accessible, high-quality education.
