Acevox Redefines Sudotouch’s Identity to Reflect Its Mission, Expand Its Reach, and Support Long-Term Growth.
Client
- Sudotouch
Sudotouch
Services Provided
- Brand Strategy & Positioning
Brand Strategy & Positioning
- Visual Identity Refresh
Visual Identity Refresh
- Website Design & Development
Website Design & Development
- Content Strategy & Development
Content Strategy & Development
The Goal
Rebrand Sudotouch to reflect its cutting-edge solutions, modern DevSecOps approach, and user-centric mission, while positioning it as a forward-thinking software partner capable of solving complex challenges for a diverse, growing audience.
The Challenge
Sudotouch needed a modernized identity that accurately reflected its secure, mission-driven software solutions while appealing to a broader audience. The brand and website had to evolve without losing the integrity of its technical offerings, requiring a careful balance of clarity, innovation, and authenticity across all digital and visual expressions.
LOREM IPSUM DOLO
Building the foundation
We began by evaluating VVC's existing identity and engaging the campus and community to reveal underlying brand perceptions. These insights revealed a strong desire for a more modern, inclusive look that still honored their roots.
BRAND POSITIONING STATEMENT
Sudotouch is a mission-first software company helping government agencies move faster with secure, compliant solutions.
By combining modern UX with deep expertise in federal security, we build intuitive tools that empower teams to work smarter, without compromising safety or oversight.
The Solution
Creating Consistency Across Every Touchpoint
The branding mockups showcase Axis’ new identity seamlessly integrated across a variety of applications, highlighting its versatility and impact. From digital platforms like landing pages and email templates to printed materials and social media campaigns, each element reflects the vibrant, modern aesthetic of the Axis brand.
The cohesive design system ensures a consistent and professional look, reinforcing the brand’s commitment to innovation and accessibility. These mockups demonstrate how the refreshed branding elevates Axis’ presence, creating an engaging and user-friendly experience for students, administrators, and stakeholders alike.
The cohesive design system ensures a consistent and professional look, reinforcing the brand’s commitment to innovation and accessibility. These mockups demonstrate how the refreshed branding elevates Axis’ presence, creating an engaging and user-friendly experience for students, administrators, and stakeholders alike.
