Acevox redefines Sudotouch’s identity to reflect its mission, expand its reach, and support long-term growth.
Client
- Sudotouch
Sudotouch
Services Provided
- Brand Strategy & Positioning
Brand Strategy & Positioning
- Copywriting & Content Strategy
Copywriting & Content Strategy
- Website Design & Development
Website Design & Development
- Strategy & Consulting
Strategy & Consulting
The Goal
Rebrand Sudotouch to reflect its cutting-edge solutions, modern DevSecOps approach, and user-centric mission, while positioning it as a forward-thinking software partner capable of solving complex challenges for a diverse, growing audience.
The Challenge
Sudotouch needed a modernized identity that accurately reflected its secure, mission-driven software solutions while appealing to a broader audience. The brand and website had to evolve without losing the integrity of its technical offerings, requiring a careful balance of clarity, innovation, and authenticity across all digital and visual expressions.
The process
Building the foundation
We began with in-depth research, analyzing competitors and defining user personas to guide strategic decisions. Moodboards established a modern, tech-forward visual direction, while collaborative workshops shaped clear, confident messaging rooted in Sudotouch’s mission. Early layouts and wireframes mapped the user journey, setting the stage for a cohesive brand and website experience.
BRAND POSITIONING STATEMENT
Sudotouch is a mission-first software company helping government agencies move faster with secure, compliant solutions.
By combining modern UX with deep expertise in federal security, we build intuitive tools that empower teams to work smarter, without compromising safety or oversight.
The Solution
A powerful identity for secure, mission-first growth.
The final logo embodies Sudotouch’s commitment to security, personalization, and trust. Its smooth, geometric form mirrors the platform’s intuitive user experience, while versatile color applications ensure clarity, contrast, and accessibility in any environment.
The new identity was thoughtfully extended across all core brand assets, with each touchpoint reinforcing Sudotouch’s values of clarity, innovation, and reliability, building recognition and trust through every interaction.
The new identity was thoughtfully extended across all core brand assets, with each touchpoint reinforcing Sudotouch’s values of clarity, innovation, and reliability, building recognition and trust through every interaction.
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